Three women, no filters.
Lunaire wanted a TVC that showed real skin in daylight. Three leads in their twenties and thirties, a calm on-camera presence, two shoot days in Jakarta.
TVCs, launches, lookbooks and creator programs. Every face below was cast, briefed and managed by Majumapan.
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One campaign, from brief to booking. Here is how Bare Skin Days for Lunaire Skin came together.
Lunaire wanted a TVC that showed real skin in daylight. Three leads in their twenties and thirties, a calm on-camera presence, two shoot days in Jakarta.
We sent comp cards, skin-close self-tapes and availability for 14 models, then narrowed to six for a client call and a chemistry test.
Ayu, Jessica and Hanna were confirmed within four days and the shoot wrapped on schedule. The spot ran across TV and social through the quarter.
Brands come back because the casting works.
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